Feeling swamped with endless tasks and responsibilities? You’re not alone. Many travel professionals are stuck in the cycle of doing it all themselves. But here’s the reality: true growth begins when you shift your mindset and embrace the role of an Empowered CEO. By changing your approach to discomfort, delegation, and training, you can unlock freedom, reduce burnout, and take your business to the next level​.
Let’s explore three principles that will get you there.
1. Embrace Discomfort as a Catalyst for Growth
Comfort feels safe, but it can also be a trap. To scale your business, you need to step into the discomfort of doing things differently​​.
Hiring your first virtual assistant, handing off client emails, or investing in new systems might make you nervous—but growth lies just beyond that fear. Like climbing a challenging trail, the effort may feel intense, but the reward at the summit is worth it.
When you lean into discomfort, you gain new opportunities and valuable time to focus on what truly matters​. The view from the top of your business potential is waiting—are you ready to reach for it?
2. Stop Trying to Do It All Yourself
Being a jack-of-all-trades is not the path to success—it’s the road to burnout​. Successful CEOs don’t do everything themselves; they delegate and focus on high-impact work​.
Your time is better spent building relationships, strategizing growth, and serving clients—not buried in emails, social media posts, or itinerary details​. A capable assistant can take these tasks off your plate and often do them better and faster than you can.
For example, one ATW member rebranded their entire website in a week by delegating 90% of the work to a virtual assistant​. Imagine what you could achieve with that level of support!
3. Train and Empower Your Assistant for Success
Hiring an assistant is only step one. To fully benefit from their support, invest in their training, systems, and development​.
A well-trained assistant doesn’t just complete tasks—they anticipate needs, solve problems, and add value to your business​. With clear instructions, regular feedback, and robust systems, your assistant becomes a proactive partner in your growth​.
When you empower your assistant, you’re not losing control—you’re gaining the freedom to focus on the big picture and grow your business confidently​.
Are You Ready to Think Like an Empowered CEO?
It’s time to stop surviving and start thriving. By stepping out of your comfort zone, delegating tasks, and investing in your assistant’s success, you can transform your business and reclaim your time​.
You deserve a business that works for you, not the other way around. The first step? Embrace the mindset of an Empowered CEO.
